What role can Board members play in fundraising?
Your Board members are key to your fundraising efforts and an asset you should leverage for fundraising success. In most cases, non-profits do not involve their Board members in this essential activity, and yet they should be among the first to contribute at different...
How to define your financial objective?
All too often, charities do not clearly define their financial objectives for the year and for future years. Yet this exercise is essential, not only to validate the feasibility of your operational strategy, but also to guide the development of your fundraising...
Free online sources of knowledge you need to know
In today's fast-paced and dynamic world, knowledge and skills are the keys to success. The digital age has opened a plethora of opportunities for free learning, which is proving to be a game-changer for people and organizations worldwide. In this article, I bring you...
The crowdfunding campaign as a fundraising tool
Whatever its cause, mission, size, field or area of action, all not-for-profit organizations need money to carry out their projects. So, a solid fundraising strategy is essential to programmes, projects, or activities’ implementation. The composition of this strategy...
Why positioning is key in fundraising?
When we talk about positioning or a branding strategy, we immediately think of brands and products, market and sales, result and profit. However, the nonprofit sector can and should take advantage of these concepts to better "sell" its projects and accomplish its...
All you need to know about the fundraising strategy
A fundraising strategy is key to ensure the relevance and effectiveness of your fundraising actions. It is also a source of motivation for your team as everyone knows what he/she should do and how it relates to the global fundraising objective. Yet, a lot of small to...