The crowdfunding campaign as a fundraising tool
Whatever its cause, mission, size, field or area of action, all not-for-profit organizations need money to carry out their projects. So, a solid fundraising strategy is essential to programmes, projects, or activities’ implementation. The composition of this strategy...
Why positioning is key in fundraising?
When we talk about positioning or a branding strategy, we immediately think of brands and products, market and sales, result and profit. However, the nonprofit sector can and should take advantage of these concepts to better "sell" its projects and accomplish its...
All you need to know about the fundraising strategy
A fundraising strategy is key to ensure the relevance and effectiveness of your fundraising actions. It is also a source of motivation for your team as everyone knows what he/she should do and how it relates to the global fundraising objective. Yet, a lot of small to...
Institutional fundraising: tips and good practices
For many nonprofit organizations, institutional fundraising (foundations, corporate foundations, corporations, or national or international public funds) is an important part of resource mobilization activities. While the process of applying for funds from this target...
Is artificial intelligence (AI) the future of fundraising?
New technologies, digitalization, artificial intelligence: can the non-profit sector and fundraising miss out on these technological revolutions? This article by Professor Giuseppe Ugazio, Director of the Behavioral Philanthropy Lab, hosted by the Geneva Finance...
Unrestricted or Project Funding: How to develop compelling fundraising arguments?
Whether you are looking for unrestricted or project-based fundraising, your campaign must be optimized according to the funding you seek. You must therefore master the development of your fundraising arguments. This article summarizes the main points of the free...