NEWS & TIPS

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Why positioning is key in fundraising?

Why positioning is key in fundraising?

When we talk about positioning or a branding strategy, we immediately think of brands and products, market and sales, result and profit. However, the nonprofit sector can and should take advantage of these concepts to better "sell" its projects and accomplish its...

All you need to know about the fundraising strategy

All you need to know about the fundraising strategy

A fundraising strategy is key to ensure the relevance and effectiveness of your fundraising actions. It is also a source of motivation for your team as everyone knows what he/she should do and how it relates to the global fundraising objective. Yet, a lot of small to...

Institutional fundraising: tips and good practices

Institutional fundraising: tips and good practices

For many nonprofit organizations, institutional fundraising (foundations, corporate foundations, corporations, or national or international public funds) is an important part of resource mobilization activities. While the process of applying for funds from this target...

Is artificial intelligence (AI) the future of fundraising?

Is artificial intelligence (AI) the future of fundraising?

New technologies, digitalization, artificial intelligence: can the non-profit sector and fundraising miss out on these technological revolutions? This article by Professor Giuseppe Ugazio, Director of the Behavioral Philanthropy Lab, hosted by the Geneva Finance...

How to create rich and long-lasting corporate partnerships?

How to create rich and long-lasting corporate partnerships?

CSR, ESG, double materiality, companies cannot escape the reflections on social and environmental impacts, good governance or the achievement of the United Nations Sustainable Development Goals. If the road to a business model that respects everyone and everything is...