Thought leadership: why is this important to raise funds?
Have you ever heard about “thought leadership”? Most organizations haven’t, though it does not mean that you don’t use it in your activity. Thought leadership basically goes back to visibility and outreach, how to position your organization as...
Phone fundraising: How do you create an effective script to acquire new donors?
For a telemarketing campaign, the script and how you will deliver your speech are critical to ensure that the campaign is successful with prospects contacted by phone. The goal is to convert a simple supporter into a donor, starting with a simple telephone...
What types of donors are most adapted to your organization?
There are different types of donors non-profit can raise funds from. This seems obvious, and yet, many organizations only focus on one target, very often foundations. If other types of donors might be interesting to consider, it is however important to understand what...
