The Hero’s Journey: A Powerful Narrative Framework for Fundraising
Why do some stories move us to open our wallets, while others leave us unmoved despite their worthy cause? The answer may lie in a narrative structure thousands of years old, identified in 1949 by mythologist Joseph Campbell: the Hero’s Journey. From Star Wars...
Attachment Theory Applied to Giving: Understanding to Better Retain Your Donors
Imagine being able to understand why some donors respond immediately to your solicitations while others disengage as soon as they receive too many communications. Why some supporters remain loyal to you for decades while others disappear after a single donation. The...
Hybrid Fundraising Events: The Winning Alliance of In-Person and Virtual
A study conducted in September 2023 by OneCause among 939 charitable sector professionals revealed a striking statistic: 51% of organizations that hosted only in-person or hybrid events met their fundraising goals, compared to only 47% of those that held no events at...
