How to define your financial objective?

How to define your financial objective?

All too often, charities do not clearly define their financial objectives for the year and for future years. Yet this exercise is essential, not only to validate the feasibility of your operational strategy, but also to guide the development of your fundraising...
Why positioning is key in fundraising?

Why positioning is key in fundraising?

When we talk about positioning or a branding strategy, we immediately think of brands and products, market and sales, result and profit. However, the nonprofit sector can and should take advantage of these concepts to better “sell” its projects and...