Why positioning is key in fundraising?
When we talk about positioning or a branding strategy, we immediately think of brands and products, market and sales, result and profit. However, the nonprofit sector can and should take advantage of these concepts to better “sell” its projects and...
All you need to know about the fundraising strategy
A fundraising strategy is key to ensure the relevance and effectiveness of your fundraising actions. It is also a source of motivation for your team as everyone knows what he/she should do and how it relates to the global fundraising objective. Yet, a lot of small to...
Institutional fundraising: tips and good practices
For many nonprofit organizations, institutional fundraising (foundations, corporate foundations, corporations, or national or international public funds) is an important part of resource mobilization activities. While the process of applying for funds from this target...
