As an association or charitable organization, you probably have a variety of volunteers to help you. However, you rarely mobilize them on donation collection issues. Now, having help is good. But knowing how to capitalize on your volunteer resources to develop your association’s financial resources is better.
So how can you turn your volunteers into active ambassadors and boost your fundraising activities?
Thanks to Lokalero, a fun donation collection solution, discover the inspiring testimonies of 5 associations that raise funds with their volunteers and ambassadors.
1 – Walking or running for the benefit of your association
The Envoludia association offers anyone who wishes to support its cause to participate in solidarity races to collect donations. For example, as part of the Heroes’ Run. Each runner mobilizes his or her entourage to solicit their generosity. In order to motivate them to mobilize their families and collect donations in a fun way, Envoludia has opted for Lokalero’s QR code donation bracelets, personalized with the association’s colors. A bracelet is given to each runner. It is set to link directly to the runners’ donation collection page for Envoludia.
2 – Mobilizing the employees of a partner company to collect donations
The Petit Coeur de Beurre association relies on the events of its partner companies to mobilize its employees. For example, at the occasion of a solidarity day. However, they must be properly equipped to solicit the generosity of the public. First, tell them your story so that they can take ownership of it and be able to pitch your cause in a convincing way. Second, equip them with the right tools so that each staff member can direct the public to a simple donation form, so that people pay quickly. They need to feel they have the right equipment to accomplish their mission.
Discover here her detailed advices to carry out this type of operation and the results she obtained.
3 – Launching a student fundraising challenge
The association Konstelacio has a partnership with a business school. It launched an operation with a student class to involve students in an educational and charitable challenge. The collection challenge was transformed into an educational project evaluated by a final jury. Impact is one of the 4 criteria for scoring, measured by the total amount of donations collected per group and the diversity of donors mobilized.
Thus, students gather in groups of 4-5 to design their own fundraising strategy with the Lokalero connected bracelets and then apply it in the field. Each wristband is connected to the GiveXpert technology-based donation form, adapted for mobile reading.
The step-by-step steps, tips and advice for a successful challenge of this kind are explained in this article.
4 – Organizing a charity concert
The association Leucémie Espoir 13/84 organizes various events, in particular shows and concerts that attract a public whose average age is less than 35 years. However, the association has noticed that young people today refuse papers and flyers, and want to act immediately when they are solicited, preferably with their phone after having flashed a QR code. This is why the association has equipped all its volunteers, whether they are in the room or running the refreshment stand, with Lokalero QR Code bracelets. Thus, they are able to solicit the generosity of spectators and participants face to face throughout the evening. The young people flash the bracelet and arrive immediately on the page to give with their bank card.
5 – Leading volunteers in a specific fundraising campaign
The Secours Populaire Français des Alpes Maritimes organizes throughout the year different campaigns to collect donations. In order to animate its community and to transform each volunteer into an ambassador who collects donations at any time, the association has offered each of them a bracelet personalized with the colors of Secours Populaire Français. Thus, the association mobilizes its community at each new collection of donations, because the bracelets are reusable and reparametrable at a distance to infinity: campaign “Pauvreté Précarité” in autumn, campaign “Père Noël vert” at the end of the year, campaign “Donn’Action” at the beginning of the year etc.
In all its local branches, the association makes bracelets available. Thus, on each site, the volunteers have bracelets to facilitate the collection of donations at their workplace or with their friends or in the street. In addition to valorizing their commitment by defending the colors of the association, the volunteers are rewarded through a raffle with a departmental drawing.
Conclusion
With the end-of-year campaigns fast approaching, there are plenty of opportunities to turn your volunteers into active ambassadors and boost your fundraising. At the end of the year, Pink October, Movember, Giving Tuesday and Christmas fundraisers are all great opportunities. As soon as the warm weather returns, festive events, races, gala dinners, exhibitions and concerts are all other opportunities to animate your volunteer community around fundraising. The key is to have the right tools, both to equip and help your volunteers to accomplish the mission you give them, and to help you as an organization to track the results and manage your various campaigns. For that, Lokalero’s solutions of connected objects with statistical tracking make your task much easier.
To learn more: visit the Lokalero website or contact Ophélie Le Grand, founder of the solution, and writer of this article!
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